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Meet the Editor: Jessica Clark

Celebrating the return of The Great British Bake Off, we speak to the Editor of Baking Heaven & Cake Decorating Heaven about whimsical mermaid and unicorn cakes, what makes a showstopper, and baking and decorating trends!

Can you describe Baking Heaven and also Cake Decorating Heaven? Who are the magazines aimed at?
Our magazines are jam-packed with baking goodness that’ll make you want to pop your apron on and head straight for the kitchen! Baking Heaven is the UK’s best-selling baking magazine that features 101 sweet and savoury recipes to inspire you in every issue. From classic recipes and celebration cakes to on-trend bakes and crowd-pleasers, there’s something for everyone who’s keen to try new ideas! Cake Decorating Heaven is aimed at cake decorators of all abilities and features 35 step-by-step projects in every issue. We share expert tips and techniques to help you perfect your decorating skills, so whether you’re a beginner looking to take up cake decorating as a new hobby or have been decorating cakes for a while, we think you’ll love it!

How will the Baking Heaven & Cake Decorating Heaven teams be celebrating the return of Bake Off this year?
We’re so excited for GBBO to start, we’ve already been catching up on old episodes, swotting up on the new contestants and getting our Tuesday night snacks lined up! We’ll be keeping up to date with the show and running exciting giveaways on our social media pages, so make sure you’re following us @BakingHeavenMag on Facebook and Twitter to stay in the loop.

What is your idea of a baking showstopper? Any examples in your magazines that we can try to replicate?!
That’s a tricky one to define! We see so many incredible bakes and when our readers send us their creations we’re always so impressed with how much love and care they put into making and decorating them. For us, showstoppers are quite simply bakes that make you say ‘wow!’ and our readers are a super talented bunch! Whether it’s something simple like chocolate chip cookies, or a perfectly smooth buttercream-coated cake, you’ll find plenty of showstoppers to inspire you in Baking Heaven and Cake Decorating Heaven.

What are the baking and decorating trends in 2018?
We’ve seen lots of exciting trends popping up this year and there are definitely too many to list, but our recent favourites have to be the whimsical mermaid and unicorn cakes – everyone went crazy for those! We’ve also fallen in love with the modern cakes that are all over Instagram right now – think naked cakes, blush tones, succulents and metallics, all of which you’ll find in recent issues of Cake Decorating Heaven. Don’t miss our Christmas issue, as we’ll be predicting the decorating trends for 2019!

What do you prefer to bake, whether sweet or savoury? 
This won’t come as a surprise… I love baking sweet. There’s no contest! Decorating cakes and cupcakes appeals to my creative side and although I love the smell of a homemade loaf of bread wafting through the house (and who doesn’t?), there’s nothing better than a freshly baked cupcake with a thick frosting of beautifully piped buttercream and a cuppa. Heaven!

What can readers expect from future issues of Baking Heaven and Cake Decorating Heaven? Why subscribe?
Every issue focuses on a new trend or topic so there’s lots of new and exciting stuff coming your way! We’ve got exclusive recipes and projects, expert interviews, masterclasses and step-by-step guides to inspire you, plus a whole load of new features that you won’t find anywhere else. Subscribe so you don’t miss out on any of the hottest trends and recipes coming up – you’ll get every issue for less than the shop price and delivered to your door for free, it’s a win-win!

To stay up to date on the latest baking and decorating trends subscribe to Baking Heaven and Cake Decorating Heaven from £9.73 or get the bundle Food Heaven to receive an alternate mag each month!


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