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Meet CoverGirl’s First Ever CoverBoy

The iconic American makeup brand announce first ever male spokesperson to work alongside it’s Ambassador, Katy Perry

His name’s James Charles, he’s only 17, his makeup game is fierce, naturally, and yesterday he became the first male ambassador for the cosmetic giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with sparking superstar Perry and by himself.

Charles is a makeup artist and a senior in high school, with nearly 430k Instagram followers, so naturally this is the platform he used to announce his exciting news via the CoverGirl account. Charles breaks the news by telling everyone being a part of the illustrious brand is “living out one of my biggest dreams.”

The brand also released an official press release of the news, in which they shared that Charles has all the key elements of a CoverGirl:

“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”

With his incredible contouring skills and on fleek eyebrows, Charles certainly makes a very beautiful CoverGirl.

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