The envelope ought to have been warning enough, bearing the sentence ‘we’re sorry it came to this.’ Inside it didn’t get much better with dramatic declarations like ‘it hurts me deeply that you’ll be left out of these life-changing moments.’ It may sound like the desperate pleadings of a jilted lover, but in fact this is a letter Adrienne LaFrance, staff writer at The Atlantic, received after she cancelled her subscription to Harper’s magazine.
Posted on LaFrance’s Twitter account she has lovingly annotated the letter with words of reassurance like ‘its ok, no really, it’s going to be ok!' Circulation VP closes the letter with the offer of some renewal coupons, and an exasperated LaFrance suggesting that the whole thing may be just a little too dramatic.
The point is sometimes your deep and meaningful relationship with a magazine comes to an end, and you fancy having a different glossy publication drop through your letterbox each month. Thankfully if you choose isubscribe to fulfil your editorial needs, you will never receive a letter like this, nor will you suffer the guilt of disappointing your once-favourite magazine. If you choose not renew with us we will simply stop your direct debits, leaving you free to browse the 2,500 other magazine subscriptions we offer, with an average saving of 35% off the retail price.
Think of us as the editorial equivalent of Cupid, here to find you your perfect match. No hassle, no heartache, just world-class content delivered every month directly to your letterbox.
Images: @AdrienneLaF Twitter