Esquire will become the first British men’s magazine to have their name branded on to a Formula One racing car, after striking up a partnership with Williams Martini Racing.
The logo will appear on the Williams Mercedes FW36 car for the entire duration of the Formula One season, which starts in Australia on 16th March.
Esquire Editor Alex Bilmes says, “Esquire has always championed British brands that contribute to and inspire our rich cultural landscape, which is why we’re delighted to partner with Williams, an iconic brand that has produced some of motor racing’s greatest ever drivers.”
Those of you with a subscription to the magazine will be able to read about the partnership in a double page-spread in the May issue of the magazine that will arrive at the beginning of April.
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Posted by Steve Price.
