Glamour magazine performed their biggest ever research study earlier in the year, to find out what the 21st Century Woman wants from her magazines and the findings were quite interesting.
The magazine polled 4,000 women aged between 16 and 40 and all readers of at least one magazine out of Glamour, Marie Claire, Elle, Cosmopolitan, InStyle, Look and Grazia.
It seems that us girls find monthly magazines more influential than weekly magazines, TV or magazine websites and we trust glossy magazines more than any other source of information.
We don’t need to decide between print or digital either as 79% of us also visit magazine websites – a fifth of us going on to them every other day and 42% of us also use magazine apps. It’s the best of both worlds!
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Posted by Claire Sharp.