If you have a FORTUNE magazine subscription you’ll have received the latest issue featuring Will.i.Am of Black Eyed Peas fame on the cover. Weird choice for a magazine that covers business and finance you may think – but it seems that Will.i.Am has a great business mind and is working with some of the world’s biggest brands such as Intel and Coca-Cola.
Unlike many celebrity endorsers who just see them lending their name to a particular brand or product, the singer (real name William Adams) helps with the thought process.
“I don’t think of Will as an endorser at all,” says Genevieve Bell from Intel Labs. “I think of him as part of our conversation about what the future is. His input is invaluable.”
Coca-Cola CEO Muhtar Kent says of the him: “Will is a visionary. He offers an endless stream of creativity and possibility.”
Read the full article in the latest issue before you subscribe and save on a Fortune magazine subscription today.
Posted by Andrew Burge.
