Why We Are All Going to Uberworld

When Uber launched in 2009, few could have predicted that it would transform not only the taxi industry but also the way we think about transport. Giving customers the opportunity to hail a car from their individual location, making the midnight cashpoint dash obsolete and even blurring the lines between private and public transport with Uberpool, which allows customers to share cabs with others travelling in the same direction, it can only be described as a revolution.



Now worth around $70 billion it is the most valuable startup ever and in its mere seven-year existence, has managed to both infuriate taxi drivers and emancipate travellers worldwide. But according to The Economist, who have compiled an in-depth report on the brand, Uber are far from finished and have their eyes set firmly on the trillion-dollar personal transport market with the emerging electric, self-driving cars industry.

But will Uber manage to maintain pole-position in the transport race? Or will they fall victim to the regulations and taxes they have so far managed to swerve? To find out more, subscribe to The Economist