If you're struggling to maintain a Facebook brand page and you've got an Advertising Age magazine subscription, you can find out how to do it.
It's simple to make and upkeep a great page, according to the magazine, and you don't need to employ a social media guru to help you out either.
Using posts which allow consumers to 'like' posts, can improve the effectiveness of the page, advises Advertising Age magazine.
Give customers offers and rewards if they meet certain goals - such as adding friends to the group - to encourage people to use the page.
Asking consumers to give their opinion on the brand page is highly effective, according to the publication, so also try that out.
Recently, it was revealed that Facebook was the most searched for term on the web in 2010.
The term also topped the 2009 list compiled by Experian Hitwise, demonstrating how popular the social networking site continues to be.
Subscribe and save on an Advertising Age magazine subscription today.
Posted by Hunter Drinan
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