GQ magazine subscription holders will be given the VIP treatment this month to celebrate the 110th anniversary of Austin Reed.
The magazine, which features big-screen siren Jessica Alba on the cover, will come complete with a VIP card for the retailer, charged with £50 to redeem against the cost of a new suit, reports Media Week.
And some new threads could come in handy for ten lucky GQ magazine subscription holders who will win membership to the retailer's private club Q, which is located on the third floor of its flagship Regent Street store.
Jamie Bill, publishing director of GQ, told the news provider: "The perfect blend of style and substance, this collaboration continues our policy of shunning covermounts in favour of offering our discerning GQ readers significant value and access, in addition to the award-winning editorial the magazine delivers."
The October issue of the magazine will also feature details of the GQ Awards 2010 winners.
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Posted by Annah Lansdown
