If you have a SLiNK magazine subscription, you may be pleased to hear that Debenhams’ new summer 2013 campaign is using “real” men and women in their High Summer Look Book, including a 69-year-old, an amputee and a plus-size model.
The brand are keen to promote happy and healthy lifestyles that their customers can relate to. They have previously banned photo-shopped images in their swimwear campaigns too.
Speaking about the department store’s Diversity campaign, editor of SLiNK Rivkie Baum says: "Any move by a major brand to recognise the need for diversity in the images they put out is undoubtedly a positive one.
"Even in 2013 it is seen as a risk to use models who deviate from the fashion industry norm -- 5ft 9" and a size 6/8. I hope it inspires other retailers to start pushing boundaries a little more."
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Posted by Amy Power.