ELLE magazine have partnered with infamous London department store Selfridges to celebrate the launch of their very own denim store – we’re sure those of with you a subscription to the mag will be interested to know.
ELLE will bring its new fashion cupboard to life inside the world’s biggest denim department for a Denim Lovers event today. More than 250 guests at the Denim Studio will get to see the ELLE fashion team at work behind the scenes, as they give styling tips and curate an edit of some of the 11,000 pair of jeans and denim accessories available at Selfridges.
The in-store activity will also be supplemented across ELLE’s multiple platforms, including print, online and via social media including Facebook, Twitter, Instagram and Vine. Activity includes the creation of an online Gif gallery showing ELLE editors wearing a carefully curated edit from the Denim Studio, and a bespoke denim edit shot exclusively for www.elleuk.com. Selfridges will also support the event with activity across its website and social media channels.
Guests will also be invited to take part in a Q&A session with ELLE Fashion Editors, Natalia Wansborough-Jones and Donna Wallace, while leading America denim stylist and brand owner, Paige Adams-Geller from Paige Denim, will offer expert guidance for finding the perfect pair of jeans.
ELLE Editor-in-chief, Lorraine Candy, says: “This unique partnership with Selfridges enables us to bring the ELLE brand to life for more than a million readers, digital followers and consumers. Not only will audiences get to see behind the scenes of a fashion shoot for ELLE and elleuk.com for the first time, but we’ll also showcase the talents and expertise of the ELLE fashion team in. The launch of the world’s biggest denim department is an important fashion milestone and we’re delighted to be partnering with Selfridges on such a momentous occasion.”
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Posted by Amy Power.
