If you've got a Campaign magazine subscription, you can read how online car retailer wewillbuyyourcar.com is launching a new TV ad.
It will air from January 10th, and is said to be far quieter than rival company webuyanycar.com's.
The aim of the wewillbuyyourcar.com adverts is to raise brand awareness, reports Campaign magazine.
"We want to show the public that selling your car no longer has to involve any risk or time-consuming trips around dealerships, keeping your fingers crossed that the salesman will match your valuation," said Noel Parkinson, founder of the website.
He said he wants the adverts to reflect the way the company wants to build a relationship with its customers which is "civilised, trustworthy and relaxed", reports Campaign magazine.
Wewillbuyyourcar.com first launched in 2006 and was one of the first websites of its kind. It aimed to use the internet to take some of the stress out of buying a new car.
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Posted by Hunter Drinan
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