If you've got a Marketing Week magazine subscription, you can read how Tesco is upping its price war with rival supermarket chains, including Asda.
More than 1,000 everyday items, such as bread, fruit and veg, will be reduced in price, with cuts of £200 million being made across the board.
Tesco has vowed to "double the difference" of items found cheaper at Asda, reports Marketing Week magazine.
Customers can report the products on the retail giant's website, where they will be able to print off a money saving voucher.
Tesco and Asda have been battling over prices since the beginning of the year.
The pair have launched ad campaigns rubbishing the claims of their rival for the past couple of months, reports Marketing Week magazine.
In 1997, Tesco established a new business strategy aimed at diversifying its offering.
The company decided to boost its non-food sectors, in a bid to become more profitable and competitive.
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Posted by Donnie Bachan