Anyone interested in advertising who has a The Marketer magazine subscription will be able to read how promotions will be the hot thing for 2011.
Apparently, according to a study carried out by the University of Bangor, the brain of a consumer lights up when they receive a voucher or gift for free "in much the same way as seeing erotic imagery".
The Marketer magazine reports Mark Thomson, media director for the Royal Mail, as saying: "Holding something tactile is more real to us as humans than virtual marketing or press ads."
If you're trying to create effective promotional items, The Marketer magazine says the key is realising when it makes business sense to use them.
It recommends utilising trade shows and conferences to distribute gifts in order to boost brand awareness.
According to a recent IPA Bellwether report, search marketing is set to dominate the majority of companies' ad spending for the year ahead.
Subscribe and save on a The Marketer magazine subscription today.
Posted by Donnie Bachan
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