If you're interested in advertising and you've got a Marketing Week magazine subscription, you'll be able to read that product placement will be allowed on UK TV programmes from next February.
From February 28th 2011, brands can feature in certain TV shows if the manufacturer pays for the privilege, Ofcom has confirmed.
This will mean there can be paid-for references for television series, sports programmes, soaps, films and entertainment shows, reports Marketing Week magazine.
Product placement will still be prohibited in some shows, including children's programmes, news broadcasts, UK-produced current and consumer affairs shows and religious programmes.
There was a ten-month long public consultation held on making changes to the code created by Ofcom.
The new rules surrounding the implementation of product placement state the brands "cannot be created or distorted so that they become vehicles for the purposes of featuring product placement", reports Marketing Week magazine.
According to former culture secretary Ben Bradshaw, speaking earlier this year, the UK is the only European Union country, apart from Denmark, not to have product placement already.
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Posted by Arabella Gibson