If you've got a PR Week magazine subscription, you can read how agencies will be employed to help sell the houses in the Olympic village after the London 2012 Games.
After the tournament ends, the Olympic Delivery Authority (ODA) will need to sell 2,800 homes which the athletes' village will be converted into.
PR Week magazine has learned representatives from the authority will meet agency bosses over the coming fortnight to discuss the best PR approach.
A spokesperson confirmed: "The ODA is exploring whether any additional PR support is required specifically for the long-term sales and marketing of the new homes on the village site."
Organisers of the Games hope there will be a "community feel" in the converted housing in the village, with the presence of new parks and open spaces boosting this atmosphere.
London 2012 will be taking place from July 27th to August 12th in two years' time. The Paralympic Games are due to be held from August 29th to September 9th.
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Posted by Annah Lansdown