If you're interesting in marketing and you've got a Campaign magazine subscription, you can read all about easyJet assigning a firm to its multi-million pound advertising account.
According to the publication, the budget airline will be putting Icon in charge of its £20 million pan-European account.
Following a pitch against Grey London, Icon, owned by the Chime Communications Group, won the bid and it is in "final procurement-based talks with easyJet", reports Campaign magazine.
"The pitch kicked off at the beginning of this year as the brand moved to introduce a more brand-led approach to its advertising," the publication explained.
easyJet had a celebration this week, when it flew its 30 millionth passenger through Belfast International.
Tanya Kilfeather, who was the lucky passenger, received a bottle of champagne and two free flights to any destination as a result of the low-cost airline achieving its milestone number.
"I have always found easyJet to be the best of the low-cost airlines, from convenient flight times to excellent customer service," she said.
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Posted by Hunter Drinan